To define this process we must use the Adoption Method which can be defined in stages:
Awareness
The consumer becomes aware of the product but really doesn't know all the fact and information. So any kind of email blast of marketing material will always have something about the book and what it will do your cookers in the kitchen. This will make no room for assumptions and guesses, but well informing buyers and potential buyers.
Interest
The consumer is now seeking for information, which we will have to have readily available in your stands, on our books, in any marketing material and follow through to the online experience. By having a well aware audience and they know what they maybe looking for it makes research much easier which will generate more interest because the book is based on the easy of cooking great food and with tons of supporting material to go with it.
Evaluation
The consumer try to figure out if they want to buy the cook book or not, here will offer coupons, sign ups, and notating free online material is available also. This will entice the consumer to either purchase depending on not only are you getting the book and many other offers, or this just isn't the book for them. By letting the consumer know of all the benefits of getting this book will do, we are sure for a great evaluation.
Trial
To support our material and cookbook user don't have to buy a book they will probably use one or two times till they figure out this wasn't the right book, we offer multiply recipes from the book online for free download and also sign ups for more free recipes down the pipline that will allow for collecting data too. By giving snipbits of the book with all the supporting material and service will definatly establish our selfs differently.
------------------------------
Armstrong & Kotler, 9th Edition Marketing An Introduction, Buying Decision Process for New Products, Page 148
0 comments:
Post a Comment