Since the Average Kitchen Cook Book is doing both hard book and online, we must research the demand for the online presence of the company. Before spending huge marketing dollars on the website that will have every functionality know to man to help the site do well online, we must gather information is its worth investing into. Even though we have set our self's differently offering all video recipes along with our cookbook we must still do the research and collect data such as:
The demographics, economic, lifestyles, as well as would this site provide another way to make sell?
Furthermore to help us with our online decision is to conduct internet surveys, online panels, experiments, and focus groups.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Developing a Research Plan, Page 102
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