As wallets get tight and the need for the comfort of home is becoming greater then the comfort of the mall is decreasing, this allows people to really think about what they eat and more importantly what they want to make. Also fast food and food quality have raised health concerns around the world which promotes to cook your own meals. The problem that consumer may face is that they don't know how to cook certain items they are use to have created for them. Average Kitchen eliminated frustration by allowing easy to follow instructions, Example:
Sweet Sticky Ribs
- 2 racks pork back ribs, about 4 pounds
- 1 1/2 cups barbecue sauce, plain
- 1/4 cup pancake syrup
- 1/4 cup brown sugar
- 4 tablespoons white vinegar
- Mix sauce, syrup and brown sugar, set aside
- Preheat oven to 400 degrees
- Place ribs in their racks (I just mean do not cut them) in a large baking/casserole dish
- Pour vinegar into dish with ribs and cover tightly with aluminum foil
- Bake about 90 minutes or until very tender
- Remove from oven and carefully lift off tin foil - watch out for steam
- The ribs are now fully cooked and just need to be 'sauced' finished'
- Heat bbq to medium and place ribs meat side down without sauce - but you can baste the back with the sauce
- Cook until they start to develop grill marks, and turn over - now baste the top
- You could stop here after they grill a bit on this side, or you could baste them a bit more and then give them a couple more minutes meat side down - that's what I do
- Give 'em one extra baste them after they've been removed, but just before you serve them
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Economic Environment, Page 78
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