Blogger Notes

"Market intelligence information about general consumer, competitor, and marketplace happenings, marketers often need formal studies that provide customer market insights for specific marketing situations and decisions."

While we collect our information from the marketing strategies we implement for the Average Kitchen Cook Book, as our marketing plan, we need to figure out if our marketing is working especially when and where. We ask such questions such as, "Are we displayed in the right area?", "Are we marketing on the wrong days of the year?" So in order to do that we must do some order follow the marketing research process which is:

1. Defining the problem and research the objectives
2. Developing the research plan for collection information
3. Implementing the research plan- collecting and analyzing the data
2. interpreting and reporting the findings

following this process allows the Average Kitchen Cook Book to understand what motivates and satisfies the consumer.

------------------------------
Armstrong & Kotler, 9th Edition Marketing An Introduction, Marketing Research, Page 101-102