"The marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than the competitors do."

What Average Kitchen has done with Apple and allowing people to learn new touch technology is what Average Kitchen Cook Book will do for people that are feed up with long and confusing directions, fooled by poor results, and there lack of knowledge in the kitchen because fast food and take out are readily available. Average Kitchen Cook Book will the consumer achieve a higher level of confidence in the kitchen with the high quality dishes that the book asks you to create, no more tuna casseroles or meatballs, but sweet sticky ribs, and mango tacos that you can find at a your favorite fine eateries.

Average Kitchen promises to deliver fun and exciting dishes with out busting your wallet or expensive ingredients and center around and easy instruction philosophy that will make you want to use and pass this book on to more and more people that want to cook but are overwhelmed with all the cook books on the market that do not offer the same value proposition that the Average Kitchen Cook Book will Offer

But not only does it making reading the learning easy, Average Kitchen Online will allow for more ease! You can watch full length videos of all of Average Kitchen recipes in the book! This goes far and beyond most cook books on the market and will prove to consumers that it doesnt have to be cooked at a restaurant but in your home.

Here is an example video of what you can expect from the instructions of the online video



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Armstrong & Kotler, 9th Edition Marketing An Introduction, Marketing Concept, Page 11

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