With the changing age structure of the population and that a new generation of techy heads and everything in some kind of online format, its only right that the Average Kitchen Cook Book moves itself online as well. By offering streaming and download content for the growing masses that now consume the internet everyday, we must digitize the book into an online friendly website packed with extras and are as easy to follow as our book and brand.
As everything is becoming more accessible online, we must provide a better message online to the young and new to the digital age. By creating persona and figuring out who is coming to our website and holding round table discussions this will allow us to attract all ages and all skill sets rather than and age range and gender type that most websites cattery too.
Baby Boomers - Take 30% percent of the market and are ranging from late 30 to as old as the 60's in age, but demand more from life and more financially savvy. Baby Boomers want return on there investment which the book will over as well as its online prescience, and to keep them in touch with monthly email blasts and coupons and offers.
Generation X - The generation lacks tenacity that the Baby Boomers have. But Generation X are more social and share experience with others. The Average Cook Book website will defiantly allow for feedback and comment sharing to all for all consumers to see what people have said about certain areas or recipes of the cook book.
Millennials - Are young, hip, technology friendly, but financially irresponsible. By allowing cheap ingredients to create delicious dishes and the video & video sharing and bringing social tools to allow for online experience we see today.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Demographic Environment, Page 68
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