The scope of the marketing plan is to make people aware of the book and how useful it will become. one way to generate buzz about the book is giving it a social aspect, allowing classes with the similar values, interests, and behaviors that the book is written for. Even though this book is for everyone we still need a target market to allow popularity in a certain community. By going one step further and allowing functions on the website such as rating systems, forward to a friends, blogs, we are allowing people to connect other people with the same values, interests, and behaviors, thus making the site more social and will produce more hits and purchases of the book.
Another huge factor is allowing Social Networks and Social Leaders to stress there opinions and feelings towards the cookbook. By these Networks that already have a following or mob of readers and subscribers we can generate more segway to the success of the online brand experience with more than hopefull great feedback.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Social Class, Page 134
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