The Average Kitchen Cook book will differentiate itself in the marketplace by offering fine dining cuisine and beautiful color and appeal to your dish with easy grocery store ingredients and budget friendly feast. By placing our cookbook as a easy to follow, but top restaurant quality dishes, this book will bring the newbies a thought of, "I always want to cook now", to skilled mother in the kitchen that's tired of making her grandmas famous casserole. Average Kitchen Cook Book is not saying that this hasn't been done, it has, but formulates complex cooking instructions in easy to understand terms that don't result in easy looking food.
Average Kitchen Cook Book promises to deliver to high quality dishes with easy to read and remember recipes, to allow for more of a seasoned vet than a rookie in the kitchen. Create appetizers, main dishes, deserts all with a 5 star restaurant quality look and taste with out the 5 star culinary background which will satisfy our consumers needs during holidays, get together, and special occasions. Remember, don't be Average in the Kitchen, cook 5 star meals with no long confusing instructions, and end with a meal that you will never think you could of created.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Choosing a Value Proposition, Page 9
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