Marketing Control
Average Kitchen Cook Book will evaluate all marketing strategies and results to correct or maintain its course and objectives for its marketing plan. Average Kitchen will look at all marketing goals and aspects that have been created and implement for the Average Kitchen Cook Book. We will asses results of campaigns, feedback, anaylitics and demographics in order to send the right messages to the right consumer, and also make aware of the consumer we have incorrectly have been trying to reach. After Complete analysis we close the gabs and areas that were not being met or reached in our efforts.
Marketing Audit
Not only will be control our marketing efforts but we will periodically check and maintain the Average Kitchen Cook Book's marketing implementation. By examination our objectives, goals, strategies we will look at is over progress and determine whats working and not working in our marketing plan. This will allow Average Kitchen to budget well and not over spent our marketing efforts and stay profitable in a competitive market.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Marketing Control, Page 56
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