S - Strength
With Average Kitchen attention to detail and the way it organizes it recipes and instructions for the laymen, the 9-5er, male and female, Average Kitchen offers a web 2.0 twist on book and online cooking. With Online resources such as videos that match with the food in the cook book and consumer comments and feedback on its website, the Average Kitchen Cook Book will hopefully be a hot seller.
W -Weakness
The Weakness is that Average Kitchen lacks in credibility and the notation that its like another cook book in the market. With no big name chef covering the front of the book it can just be over passed as any other book. Another weakness is that its would not be hard to competitors to do the same thing of coming out with cook books that come with video online, but where we still have the advantage is that our instructions are easy and not done in a million dollar studio as we see on TV.
O - Opportunities
Average will start as paper back book to an online brand, that will allow new content and recipes, and keep the consumer in touch and to portray as online conisures and experts so the average consumer will return to the site. With the structure of the cook book and its easy to follow instructions and magnificent 5 star dishes, Average kitchen provides a slue of online content and videos to match all the recipes in the cook book.
This will entice consumers to consistently return and build a sold relationship with its consumers of easy and yet exciting new dishes to impress for any occasion.
T - Threats
As we established that a this concept of simple to understand instruction for quality dishes and online video content can be easily done by competitors and already has, but from research the average dish does not come out the same as it does on the TV or especially recipes online with photos as we all have learned. Average Kitchen is not into sponsors and commercial breaks which the consumer will really love, and average kitchen will always have exciting dishes that will have consumers cooking away with confidence reading our instructions and helpful online video step by step and also teaching you about the food that are cooking which threats like Food Network think that you have a culinary background.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Marketing Analysis, Page53
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