Blogger Notes

"Two firms can enter the same segments, so they must differentiate them self's by building a unique bundle of benefits that appeal to the segments."

By setting ourselves different from our competitors, we must offer more of ease and accessibility and more than a subscription but a benefit to the consumers. Average Kitchen Online will allow for more ease! You can watch full length videos of all of Average Kitchen recipes in the book! This goes far and beyond most cook books on the market and will prove to consumers that it doesn't have to be cooked at a restaurant but in your home.

By allowing digital copies on the interest or to your iPod and cell phones, you can access this cookbook anywhere any time, something the traditional cookbooks do not do currently. This will definitely set us apart from our competitors and start a whole new market of going green and digital!


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Armstrong & Kotler, 9th Edition Marketing An Introduction, Choosing a Differentiation and Positioning Strategy, Page 186