After our results from online and book stores sales, the average cook book would already have a big following because or constant want of information and email that we would have collected from the website. We would have an understanding on who is our target market and when we need to do to keep them aswell as grabbing new crowds.
By capturing consumer information we can send email blasts and have somewhat of a control of our destiny. We will have start a small share of the market already and then we have our iphone app which iphone owns 20% of the cell market which will be the first to tap into because there are no real cookbooks in the app store. We would have alot of money left because everything we are testing really cost us nothing if its all digtal.
------------------------------------
Armstrong & Kotler, 9th Edition Marketing An Introduction, Commercialization, Page 241
0 comments:
Post a Comment