Blogger Notes

"Test marketing gives the marketer experience with marketing the product before going to the great expense of full introduction."

By getting exposure in the book stores with our store front selection, the average cookbook would focused also on the web. By generating a buzz online and collecting information from people as well as selling all our digital content. As we know there is alot of competition at the book store but when you have someone on your site its like having a book store but your selling everything you you own and no one else. We would defiantly see great results from our iphone application and digital download copies as well. But with our well created book and Dvds there still would be a reason to go to the book store. But we cannot forget about testing the book in stores and finding out what we are doing right and wrong.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Test Marketing, Page 240