Blogger Notes

"A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same outlets, or fall within given price ranges."

The Average Cook Book will be in may different formats from hard bound to some kind of digital format. This will allow to use all outlets provided with forgetting one, it makes the book more accessible and more user friendly and will allow for people to expand that normally wouldn't do so. My offering the website and a line that will continue to expand our brand it will up-sale customer as well as inform them on of ways of getting The Average Cook Book.

Like I have said before, we will being offer a small array of products all aimed to the cook book and the ease of accessibility of getting content. From one product being a book, to iPhone Application that would be sold at a reduced price, We also have the book in all book stores, but a digital PDF also offered online. We would brand our self's as a ecofriendly company that has earth on the mind.

But not only does it making reading the learning easy, Average Kitchen Online will allow for more ease! You can watch full length videos of all of Average Kitchen recipes in the book! This goes far and beyond most cook books on the market and will prove to consumers that it doesnt have to be cooked at a restaurant but in your home.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Product Line Decisions, Page 208