Through our digital copy, iphone application, member subscriptions, we would generate alot more money without much of a cost that creating books and have to market them in one of the most toughest industry to make money in. We would place ourselves lower than our competitors and have a beautifully done brand that will make the consumer think that this is for the consumer and why pay anything more.
Our price point will be lower than most competitors because of our lack of huge marketing budgets since everything will be digital and cost nothing to produce. Everything will be sent through online advertisement email campaigns, social networking websites. But since we have alot of different forms of buying the cookbook we will actually end up making more money through all the channels available for the cookbook
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Competitors Strategies and Prices, Page 269
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