Blogger Notes

Average Kitchen bring cooking digital with online video tutorials that go hand and hand with the cook book. It will feel like you have a virtual chef walking you through each recipe step by step, creating one of a kind dishes. No more long confusing directions! With the average kitchen cook book you can see how its done to make sure you make it right and taste right as well. Don't be fooled by pictures and ratings, do it yourself and learn how to cook and cook like a culinary master.

Along the way you will learn more than just cooking but about food, flavors, grilling and more, so you can broaden you skills on any dish or even experiment with some.

Average Kitchen Cook Book promises to deliver to high quality dishes with easy to read and remember recipes, to allow for more of a seasoned vet than a rookie in the kitchen. Create appetizers, main dishes, deserts all with a 5 star restaurant quality look and taste with out the 5 star culinary background which will satisfy our consumers needs during holidays, get together, and special occasions. Remember, don't be Average in the Kitchen, cook 5 star meals with no long confusing instructions, and end with a meal that you will never think you could of created.

As a designer, I don't make a great looking website, I create great looking websites that succeed. I look at each project from a usability standpoint. "Who can I generate a lead?", "How can I capture an email?", "Who is my audience?" etc. These are the types of questions I ask myself before I start designing a website. Creativity & Usability is combined to attract the eye and to teach, to sell, and to inform the visitor. My websites succeed online because of this, and it can only get better from here.

"In setting its price, the company must also consider competitors cost, prices, and market offerings."

Through our digital copy, iphone application, member subscriptions, we would generate alot more money without much of a cost that creating books and have to market them in one of the most toughest industry to make money in. We would place ourselves lower than our competitors and have a beautifully done brand that will make the consumer think that this is for the consumer and why pay anything more.

Our price point will be lower than most competitors because of our lack of huge marketing budgets since everything will be digital and cost nothing to produce. Everything will be sent through online advertisement email campaigns, social networking websites. But since we have alot of different forms of buying the cookbook we will actually end up making more money through all the channels available for the cookbook

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Competitors Strategies and Prices, Page 269

"The price the company charges will fall somewhere between one that is to high to produce any demand and one that is too low to produce for profit."

Our price point will be lower than most competitors because of our lack of huge marketing budgets since everything will be digital and cost nothing to produce. Everything will be sent through online advertisement email campaigns, social networking websites. But since we have alot of different forms of buying the cookbook we will actually end up making more money through all the channels available for the cookbook.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Factors to Consider when Setting Prices, Page 259

"Test marketing gives management the information needed to make a final decision about wheter to launch the new product."

After our results from online and book stores sales, the average cook book would already have a big following because or constant want of information and email that we would have collected from the website. We would have an understanding on who is our target market and when we need to do to keep them aswell as grabbing new crowds.

By capturing consumer information we can send email blasts and have somewhat of a control of our destiny. We will have start a small share of the market already and then we have our iphone app which iphone owns 20% of the cell market which will be the first to tap into because there are no real cookbooks in the app store. We would have alot of money left because everything we are testing really cost us nothing if its all digtal.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Commercialization, Page 241

"Test marketing gives the marketer experience with marketing the product before going to the great expense of full introduction."

By getting exposure in the book stores with our store front selection, the average cookbook would focused also on the web. By generating a buzz online and collecting information from people as well as selling all our digital content. As we know there is alot of competition at the book store but when you have someone on your site its like having a book store but your selling everything you you own and no one else. We would defiantly see great results from our iphone application and digital download copies as well. But with our well created book and Dvds there still would be a reason to go to the book store. But we cannot forget about testing the book in stores and finding out what we are doing right and wrong.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Test Marketing, Page 240

"Good design contributes to a products usefulness as well as to its looks. Design comes from a deep understanding of the consumers needs."

Using a great balance of color theory and usability, we will focus on correct typography and proper page alignment. Colors will follow schemes of colors that make people hunger as yellows and pinks, and reds and greens. Maybe not in that order but tastefully done. Every piece of marketing material would stay consistent through all product lines and digital media. So when we marketing other products consumers would know that it was an Average Kitchen Cook Book rather than another different item or product. We must make the cook book look proper and still look easy to use and not mind blowing full of content and instructions.

We have design and brand ourselves as reputable, fun, exciting and easy to use. We cant just mash our self's with the hundreds of thousands of cook books out there. Our Displays have to be prominent to attract consumers to pick up our book. Any store front material has to have some kind of eye catching material to attract them to pick it up. One we have them grabbing the book, we will wow them with the design and ease of use the book offers, but will not have mush website reference because we don't want to lose a sale and have the consumer forget.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Product Style and Design, Page 205

"A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same outlets, or fall within given price ranges."

The Average Cook Book will be in may different formats from hard bound to some kind of digital format. This will allow to use all outlets provided with forgetting one, it makes the book more accessible and more user friendly and will allow for people to expand that normally wouldn't do so. My offering the website and a line that will continue to expand our brand it will up-sale customer as well as inform them on of ways of getting The Average Cook Book.

Like I have said before, we will being offer a small array of products all aimed to the cook book and the ease of accessibility of getting content. From one product being a book, to iPhone Application that would be sold at a reduced price, We also have the book in all book stores, but a digital PDF also offered online. We would brand our self's as a ecofriendly company that has earth on the mind.

But not only does it making reading the learning easy, Average Kitchen Online will allow for more ease! You can watch full length videos of all of Average Kitchen recipes in the book! This goes far and beyond most cook books on the market and will prove to consumers that it doesnt have to be cooked at a restaurant but in your home.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Product Line Decisions, Page 208

"Once it has chosen a position, the company must take strong steps to deliver and communicate the desired position to target consumers."

By allowing digital copies on the interest or to your iPod and cell phones, you can access this cookbook anywhere any time, something the traditional cookbooks do not do currently. This will definitely set us apart from our competitors and start a whole new market of going green and digital!

By going one step further and allowing functions on the website such as rating systems, forward to a friends, blogs, we are allowing people to connect other people with the same values, interests, and behaviors, thus making the site more social and will produce more hits and purchases of the book. We would be building a relationship online which they would figure out that's the best way to go. By doing everything digital and only have one element as a hard copy such as the cookbook we would certainly communicate our position in the digital world and our target consumers.

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Armstrong & Kotler, 9th Edition Marketing An Introduction, Choosing a Differentiation and Positioning Strategy, Page 192

"Two firms can enter the same segments, so they must differentiate them self's by building a unique bundle of benefits that appeal to the segments."

By setting ourselves different from our competitors, we must offer more of ease and accessibility and more than a subscription but a benefit to the consumers. Average Kitchen Online will allow for more ease! You can watch full length videos of all of Average Kitchen recipes in the book! This goes far and beyond most cook books on the market and will prove to consumers that it doesn't have to be cooked at a restaurant but in your home.

By allowing digital copies on the interest or to your iPod and cell phones, you can access this cookbook anywhere any time, something the traditional cookbooks do not do currently. This will definitely set us apart from our competitors and start a whole new market of going green and digital!


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Armstrong & Kotler, 9th Edition Marketing An Introduction, Choosing a Differentiation and Positioning Strategy, Page 186