Our price point will be lower than most competitors because of our lack of huge marketing budgets since everything will be digital and cost nothing to produce. Everything will be sent through online advertisement email campaigns, social networking websites. But since we have alot of different forms of buying the cookbook we will actually end up making more money through all the channels available for the cookbook.
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Armstrong & Kotler, 9th Edition Marketing An Introduction, Factors to Consider when Setting Prices, Page 259
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